Rv Buyer Demographics

People with household income of 100 000 to 149 000.

Rv buyer demographics.

Travelers vacationers and wanderers everywhere are trading in their boeing 737 seats for the comfy couches and flat screen tvs inside rvs fifth wheelers and travel trailers. According to a study conducted by kampgrounds of america koa age is not the only aspect of the rv buyer and owner demographic that is changing. Box 1248 ann arbor michigan 48106. The rv consumer by richard t.

Survey of modern rvers reveals preferences age and more. A new lifestyle infographic based on current rv buyer trends shares an enlightening profile of modern rvers. Across the us over 7 of households have at least one rv 8 million homes with rvs. 90 of the households which own an rv report that they take at least 3 trips with their vehicle or trailer each year.

The percent of asian americans african americans and hispanic americans who are investing in the camping lifestyle has doubled in the past 3 years accounting for 1 in 4 campers. Over 64 of the rv owners intended to use their rv more during the spring summer of 2011 than the. Curtin director surveys of consumers university of michigan survey research center p o. When households involving the 35 54 and 55 age demographics are combined they are responsible for 20 3 of total rv ownership.

University of michigan 24. The average buyer of a new car according to the national automobile dealers association nada in 2015 earned about 80 000 per year. A study by the university of california davis showed that in california people with income over 150 000 per year purchase a third of electric vehicles evs and plug in hybrid electric vehicles phevs. These days the typical rv owner is age 49 married owns a home and has an annual household income of 68 000.

In fact the number of fulltime rvers in the united states now hovers around one million. A company that makes rv cell phone booster products recently published an entertaining look at the modern rvers lifestyle. Go rving communications planning study the go rving communications planning study conducted by nielsen provides data about the demographics and psychographics of prospective and current rv buyers and identifies effective marketing strategies for reaching them the research identifies and provides detailed information on three consumer groups with a high likelihood to be interested in or buy.